Thinking on signal engineering, paid media, and growing in Asia and the Gulf.
Every week we break down what actually changed in search, AI visibility and paid media, and what it means if you sell B2B.
Search Console's AI reports went global, Google's own engineers poured cold water on the loudest AI search advice, and new research shows roughly 85% of B2B topics still have no clear AI answer owner. What changed this week and what it means if you sell B2B.
Read this issue →Google's August spam update hit harder than any this year, AI Mode crossed 1 billion users, and an OpenAI backend change wiped out most of Reddit's ChatGPT citations overnight. What changed this week and what it means if you sell B2B.
Read this issue →Google shipped its third spam update of 2026 and expanded AI-native reporting in Search Console, while the overlap between organic rankings and AI citations collapsed. Ranking well and getting cited are now two different jobs.
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September 2026
Google handed most of Google Ads over to AI, targeting, bidding, and now the creative. Here's what B2B teams should focus on instead.
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July 2026
Every SEO agency now sells AI visibility, and most sell monitoring. 21 questions to tell a real partner from a reporting subscription.
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July 2026
Around 86% of what an AI model reads about your brand was written by someone other than you. Why AI visibility now depends on corroboration, not authorship.
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July 2026
Most of the B2B companies we work with are already doing a lot of the right things, content, paid campaigns, email. What's usually missing isn't more activity, it's the order it happens in.
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July 2026
Google says optimising for AI is still SEO. That is the easy half. In B2B, AI does not just rank you, it describes you from sources you do not own, and that description is what your buying committee sees first.
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June 2026
Google spent its entire Marketing Live this year telling advertisers to build a foundation with AI Max and Performance Max before scaling. Most teams heard that as a campaign instruction. It was actually a data instruction.
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June 2026
Vendor research has moved off company websites and into AI engines. For companies built in emerging markets, the front door is often locked from the inside, and not for the reasons most founders assume.
Read more →Interested in digging into any topic in more detail? Download our ebook below.
July 2026
Why your marketing platforms are optimising against the wrong data, and how to fix it.
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Every week we break down what actually changed in search, AI visibility and paid media, and what it means if you sell B2B. It takes five minutes to read.
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