Services
Our tools
Thinking on signal engineering, paid media, and growing in Asia and the Gulf.
Every week we break down what actually changed in search, AI visibility and paid media, and what it means if you sell B2B.
Google's September spam update wrapped after nearly 14 days, Anthropic's new usage policy bans building networks of fake 'independent' sources to sway AI answers, and Mueller confirms AI crawlers fetch sitemaps and RSS. What changed this week and what it means if you sell B2B.
Read this issue →Google AI Overviews moved onto branded searches at scale in late September, so the first thing many buyers read about you on Google is now a generated paragraph, not your homepage. What changed this week and what it means if you sell B2B.
Read this issue →The first randomized field experiment on Google AI Mode found that when it became the default, clicks to outside websites fell by 18.8 points and satisfaction dropped. What changed this week and what it means if you sell B2B.
Read this issue →
October 2026
UAE trade with China and Southeast Asia is at record levels, but the Google and Meta playbook doesn't travel. Why winning these markets now takes local representation, market by market.
Read more →
October 2026
AI now writes the shortlist before a buyer ever clicks. Why B2B teams in Asia and the Gulf should fund SEO and AI visibility together, and measure both.
Read more →
October 2026
Both teams are telling the truth, and that's the problem. Three steps to agree on what a lead actually is and track marketing all the way to the deal.
Read more →
September 2026
The B2B shortlist is increasingly written by machines that read the whole web and repeat what independent sources agree on. Ten sourced rules for being the brand they name.
Read more →
September 2026
Your sales cycle is six months. Google Ads only credits a conversion for 90 days. Value laddering closes that gap, and one dependency decides whether any of it works.
Read more →
September 2026
602 million people in China now use generative AI tools, and none of the platforms they use are Google or ChatGPT. What that means for B2B visibility, and what to actually do about it.
Read more →
September 2026
Conversion tracking gets scoped after the media plan is signed off. It is actually an input to it, and the delay costs more than any broken tag.
Read more →
September 2026
Google handed most of Google Ads over to AI, targeting, bidding, and now the creative. Here's what B2B teams should focus on instead.
Read more →
September 2026
Every SEO agency now sells AI visibility, and most sell monitoring. 21 questions to tell a real partner from a reporting subscription.
Read more →
July 2026
Around 86% of what an AI model reads about your brand was written by someone other than you. Why AI visibility now depends on corroboration, not authorship.
Read more →
July 2026
Most of the B2B companies we work with are already doing a lot of the right things, content, paid campaigns, email. What's usually missing isn't more activity, it's the order it happens in.
Read more →
July 2026
Google says optimising for AI is still SEO. That is the easy half. In B2B, AI does not just rank you, it describes you from sources you do not own, and that description is what your buying committee sees first.
Read more →
June 2026
Google spent its entire Marketing Live this year telling advertisers to build a foundation with AI Max and Performance Max before scaling. Most teams heard that as a campaign instruction. It was actually a data instruction.
Read more →
June 2026
Vendor research has moved off company websites and into AI engines. For companies built in emerging markets, the front door is often locked from the inside, and not for the reasons most founders assume.
Read more →Free checklists and guides you can use with your own team. Enter your email and the file downloads straight away.
The checklist to finish before you pay anyone to improve how AI assistants see your business. 28 checks across five parts.
Newsletter
Every week we break down what actually changed in search, AI visibility and paid media, and what it means if you sell B2B. It takes five minutes to read.
Read the latest issueOne email a week. Unsubscribe any time.