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Every week we break down what actually changed in search, AI visibility and paid media, and what it means if you sell B2B.
October 12, 2026
Google's September spam update wrapped after nearly 14 days, Anthropic's new usage policy bans building networks of fake 'independent' sources to sway AI answers, and Mueller confirms AI crawlers fetch sitemaps and RSS. What changed this week and what it means if you sell B2B.
October 5, 2026
Google AI Overviews moved onto branded searches at scale in late September, so the first thing many buyers read about you on Google is now a generated paragraph, not your homepage. What changed this week and what it means if you sell B2B.
September 28, 2026
The first randomized field experiment on Google AI Mode found that when it became the default, clicks to outside websites fell by 18.8 points and satisfaction dropped. What changed this week and what it means if you sell B2B.
September 14, 2026
People Also Ask is now almost entirely AI-generated, a new study finds most AI citations never name the brand they came from, and Google admits it made European search worse on purpose. What changed this week and what it means if you sell B2B.
September 7, 2026
Search Console's AI reports went global, Google's own engineers poured cold water on the loudest AI search advice, and new research shows roughly 85% of B2B topics still have no clear AI answer owner. What changed this week and what it means if you sell B2B.
August 31, 2026
Google's August spam update hit harder than any this year, AI Mode crossed 1 billion users, and an OpenAI backend change wiped out most of Reddit's ChatGPT citations overnight. What changed this week and what it means if you sell B2B.
August 24, 2026
Google shipped its third spam update of 2026 and expanded AI-native reporting in Search Console, while the overlap between organic rankings and AI citations collapsed. Ranking well and getting cited are now two different jobs.
August 17, 2026
One or two sentence summary of this issue. This becomes the meta description.
August 10, 2026
Google ranking volatility and AI disruption become the same story, 84% of AI citations trace to earned media not your own site, and Dynamic Search Ads are retired into AI Max. What changed this week and what it means if you sell B2B.
July 13, 2026
Google pushes Search into agentic territory at I/O 2026, AI traffic converts 24 times better than organic, and the June spam update reshuffles rankings. What changed this week and what it means if you sell B2B.
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