Your ads are optimising on bad data.
Some of your conversions never make it back to Google and Meta. So the platforms optimise around the ones they can see, and you pay for it. Atlas finds what's missing.
Works with Google Ads, Meta, GA4 and your CRM
Most people spend all their time on creative. Almost nobody looks at the data.
The basics
The message that tells the platform a sale happened
Someone clicks your ad, fills in a form or buys something. That action is supposed to get sent back to Google and Meta so they know it worked.
That message is the conversion signal. It is how the platforms learn who your best customers are and go find more of them.
When it doesn't arrive, Google and Meta assume the ad didn't work, and stop showing it to people like that customer.
The problem
Usually the moment someone leaves your website
If you are running ads, Performance Max, Smart Bidding and Advantage+ now decide who sees them and what you pay. That leaves you two inputs. Your creative, and the data you send back. One of them is usually broken.
A form on Salesforce or HubSpot. A booking widget. A payment provider on its own domain. Your tracking code lives on your website, so the moment someone moves to a different domain your code isn't there anymore and nothing fires when they convert. The purchase goes through and Google never hears about it.
Nothing warns you. Your reports still fill up with numbers, so a month where half your conversions went missing looks exactly like a month where you sold half as much.
Our solution
Atlas scans your site the way a customer moves through it
You cannot fix a break you cannot see, and nothing in your reporting will tell you it happened. Finding it is the whole job, and it is what Atlas was built to do.
It follows every path to a conversion, checks what actually reaches Google and Meta at each step, and scores what is missing.
Signal Health Score
22/100
- Google Ads conversion eventBroken
- Meta pixel purchase eventBroken
- GA4 lead eventPartial
- Google Tag ManagerHealthy
- Server-side GTMHealthy
Example output. Every account scores differently.
A Signal Health Score
One number for how much of your conversion data actually reaches the platforms, so you know the size of the problem before you spend anything on fixing it.
Fixes in priority order
What is costing you the most, first, with a technical handoff your developer can work straight through. No investigation phase and no guessing at where to start.
Monitoring that keeps running
If something breaks later, you hear about it in days rather than at the end of a quarter. Most breaks happen after a site change nobody thought to test.
Getting started
Start with the free audit
Start free auditGive us your email and the page you care about most, usually the one your paid traffic lands on.
We check what actually reaches Google and Meta from that page, and send back the score with a short list of what is broken. No account, no call, and nothing to install.
That covers one page. If you want every route to a conversion checked, the fixes in priority order and the implementation handled, we do that as a paid engagement. Book a diagnostic to talk it through.
What it is worth
What clean signals are worth
We are not going to give you our own estimate. These are Google's figures.
And that is an average across all advertisers, including ones whose tracking was mostly working. Accounts with a real break recover more.
- 14%
Average conversion uplift
Measured across advertisers who changed how their tracking is delivered, so that more of it reaches Google in the first place.
- 11.7%
More conversions in one account
One advertiser who made the same fix, measured in their Google Ads account.
If you spend fifty thousand a month, that is seven thousand of budget you did not know you were wasting.
Source: Think with Google, March 2026
Who it is for
Who uses Atlas
The break looks different depending on where you sit, but the cost is the same in every case. You pay for demand the platform has stopped believing in.
01
Marketing teams
Making decisions on data that isn't telling the full story.
You report on what the platform hands you. When part of the signal never arrives, the report is wrong and the budget follows it for months before anyone notices.
02
E-commerce brands
Campaigns that look like they're underperforming when they probably aren't.
Checkout usually sits on a payment provider's own domain, which is exactly where tracking tends to stop. Campaigns get paused for underperforming while the sales were happening the whole time.
03
Agencies
Running signal checks across a whole client book instead of one account at a time.
You answer for accounts you did not build. A signal check across every client finds the broken ones before the client does, and gives you something specific to bring to the next review.
Atlas for agenciesFAQ
Questions we get asked a lot.
See what's broken
The free audit takes five minutes and needs no account. The diagnostic gives you a full picture of your signal health, with no commitment beyond that.