For agencies
Win the pitch before you write the deck.
Atlas shows you exactly what a prospect's tracking is failing to tell Google and Meta, and what that is costing them. Run it on any domain, with no access to their accounts required.
The part that did not get automated
You used to be paid for four things. The platforms took all four.
Keyword research, bid management, placement optimisation, and audience building were the work. Performance Max and Advantage+ absorbed every one of them, one release at a time.
You still bill for campaign management, and the campaign now largely manages itself. Clients sense this even when they cannot name it. It shows up as fee compression, as shorter review cycles, and as the in-house conversation that comes round every eighteen months.
What is left is the one input the platforms cannot generate for themselves. The algorithm only optimises against the conversions you send it. Send it form fills and it will find you people who fill in forms, relentlessly and at a lower cost per lead every month, and whether any of them ever buy something is not its problem.
Most accounts you inherit are teaching the algorithm the wrong lesson. That is not a reporting problem you can fix with a better dashboard. It is the campaign.
What Atlas finds
The same four faults, in account after account.
Conversions that fire on page load
The tag fires when the page renders rather than when the action happens. Reported conversions look healthy, and the algorithm learns to find people who load pages.
The same conversion counted twice
A client-side tag and a server-side event both report the same action with no deduplication in place. Volume looks stronger than it is, and cost per acquisition looks better than it is.
Nothing sent back from the CRM
Leads enter Salesforce or HubSpot and the trail stops there. The platform never learns which of those leads became customers, so it keeps optimising toward the top of the funnel.
Consent configuration that fails quietly
The consent tool blocks tags in cases nobody tested. Conversions disappear from the account without any warning that something changed.
None of this is visible in the platform interface. The reports look fine, and that is the problem.
How it works
Four things, in order.
Find what is broken
Atlas scans any site, whether it is yours, your client's, or a prospect's. It maps every conversion action, checks each one against 26 validation rules, and reports what is captured correctly, what is captured wrongly, and what is missing entirely.
Decide what should be measured
The harder question is not what broke, it is what should be measured at all. Atlas gives a verdict on every conversion objective. Confirm it, augment it, or replace it, with a recommended proxy event when the real outcome is too sparse for the algorithm to learn from.
Fix it
Generated GTM containers for both client and server side, dataLayer specifications, and implementation guides covering GCLID capture, hidden form fields, and CRM field mapping. Your developer implements the work rather than designing it.
Feed it back
Server-side delivery to Meta CAPI and Google Enhanced Conversions, with hashing, deduplication, and consent gating handled. Offline conversion upload covers the outcomes that only ever exist in the CRM.
Atlas is multi-tenant from the start. You switch between clients, roll up signal health across your whole book, and white-label every report.
In practice
Three ways agencies are using this.
Win accounts you would not otherwise reach.
Walk into a review with a specific, technical, verifiable breakdown of what the incumbent is missing. You are not claiming you would do better. You are showing that the current setup is feeding the algorithm bad data.
- Run a scan on any prospect before the first call
- Bring findings the incumbent has not mentioned
- Qualify an account before you quote on media
Bill for measurement, not just media.
A productised diagnostic and an ongoing measurement retainer. Neither one scales with headcount the way media management does, which makes both of them better margin than the work they sit alongside.
- Sell the diagnostic as a standalone engagement
- Attach monitoring to the existing retainer
- Add a line item that does not need more people
Become harder to replace.
When you own the measurement layer, you are not a line item that gets swapped on price. Replacing you means replacing the plumbing, and most clients will not take that on lightly.
- Catch breakages the same week they happen
- Show signal health at every review
- White-label every report under your brand
Objections, answered
What agencies ask us first.
Pick a prospect. Scan their site. See what you find.
We run the scan with you on a live call and walk through the report on one of your accounts or one you are pitching. It takes about thirty minutes and you keep the findings either way.
Book a signal diagnostic