Can you take over our existing ad accounts?

Yes. We start with an audit of your accounts and your tracking, then tell you what to fix first.

How much budget do we need?

It depends on your market and how competitive your keywords are. We recommend a budget after we have looked at your account and your targets.

How do you report results?

Every month, in one report that follows your spend through to leads, qualified leads and pipeline.

How do we get started?

Book a call with us. If you would rather start small, the 2027 Digital Marketing Audit reviews your current campaigns and tracking.

Paid Search

B2B paid search for companies in Asia and the Gulf

We plan and run Google, Bing, LinkedIn and Meta campaigns for B2B companies. Every campaign is judged by the sales pipeline it creates.

Book an audit

Google Ads
Bing Ads
LinkedIn Ads
Meta Ads
Baidu

The problem

Why B2B campaigns stall after a few months

Ad platforms learn from the conversions you send them. With a standard setup, Google Ads gets one signal from a B2B lead: the form fill. The meeting, the proposal and the contract stay in the CRM.

So Google Ads learns to find people who fill in forms, and many of them never buy. Sending the contract back later does not help much either. Google Ads only credits a conversion up to 90 days after the click, and many B2B deals take longer than that to close.

Deal record

Example

DayStageWhat Google Ads sees

Form fill

The website tag reports it

Counted

First meeting

Logged in the CRM only

Not sent

Proposal sent

Logged in the CRM only

Not sent

160

Contract signed

Past the 90 day limit

Too late

The meeting and the proposal happen inside the 90 days. Send them back with a value and Google Ads can learn from them. That is where we start.

Conversion windows from Google Ads Help. The 160 day deal is an example.

How we work

How we run your campaigns

We start with what the platforms are being told, because that decides what they learn. Then we build the campaigns.

Read how value laddering works

Step 1
Fix the tracking first
Before we spend anything, we check what your accounts are measuring. Broken tags, double counting and missing CRM data get fixed first.
Step 2
Show the platforms a good lead
We send back the steps that matter to your sales team, like a qualified lead or a booked meeting, and give each one a value.
Step 3
Build and launch
Keywords, audiences, ads and landing pages, built for each market you sell in.
Step 4
Manage it every week
We review search terms, bids, budgets and creative every week. Spend moves towards what brings in qualified leads.

Platforms

The platforms we run

We pick the mix based on where your buyers are, then run it as one programme.

Google Ads

Search, Performance Max and YouTube. Reach people while they are searching for what you sell.

Bing Ads

Search ads on Bing, run alongside Google so you cover both search engines.

LinkedIn Ads

Target by job title, company, industry and company size.

Meta Ads

Facebook and Instagram retargeting, to stay in front of people who have already visited your site.

China

Baidu search ads

Search ads in China, run by our team in Shanghai.

See China market development

Reporting

What you see every month

One report that follows the money from click to contract. You see what you spent, how many leads came in, how many your sales team accepted, and how much pipeline they turned into.

From click to contract

Tracked every month

Clicks

Leads

Qualified leads

Meetings

Contracts

By platform, campaign and market. Shape is illustrative.

Atlas

The tool behind the campaigns

Atlas is our tracking platform. It follows the customer journey into your CRM, including Salesforce and HubSpot, and sends the conversion data back to Google and Meta. That is how the platforms learn which clicks became customers.

See how Atlas works

Questions