Specialty chemicals
B2B · Sweden
Two-year programme
A website built for Baidu, search ads and weekly WeChat content.
300+
B2B leads
66% more website visitors · 57% of traffic from Baidu
China Market Development · 上海 Shanghai
China marketing for B2B and consumer brands
- B2B leads
- 300+
- B2B leads
- Specialty chemicals
- WeChat Store sales growth
- 450%
- WeChat Store sales growth
- Audio technology
- ROI from signed contracts
- 352%
- ROI from signed contracts
- Workwear services
Before you start
What's different about marketing in China
China runs its own internet, with its own search engines, social platforms and AI tools. These are the four things we see go wrong most often.
The problemWhat brands bringWhat China uses
01
Your usual channels reach no one.
Google, Meta and YouTube are blocked in mainland China, and ChatGPT, Gemini and Claude don't work without a VPN. Buyers search on Baidu, scroll WeChat and RedNote, and ask DeepSeek or Doubao.
What brands bringGoogleMetaYouTube
What China usesWeChat
百度
Baidu
微信
抖音
Douyin
02
Your website may not load.
Sites hosted outside China can load slowly or not at all. A site on mainland servers needs an ICP filing from a Chinese entity or a licensed local partner.
What brands bringyourbrand.com, hosted abroad
What China uses
yourbrand.cn
Hosted in China, ICP filed
03
Each AI tool reads its own ecosystem.
Doubao leans on ByteDance platforms. Baidu's ERNIE leans on Baidu's. Being cited in one doesn't put you in the others.
What brands bringChatGPTGeminiClaude
What China uses
DeepSeek
DeepSeek
豆包
Doubao
文心
ERNIE
Kimi
Kimi
04
Translated copy misses the questions.
Chinese buyers ask different questions and use different words. Good content starts from what they actually search for.
What brands bring“calibration equipment supplier”
What China uses
工业校准设备供应商哪家好
“Which industrial calibration supplier is good?”
B2B and consumer
Business buyers and consumers find you in different places
Chinese business buyers do their research before they contact a supplier. We make sure you show up at every step, then turn that attention into leads.
230+
leads in 8 months for a calibration equipment maker, with 40% of website traffic coming from Baidu.
- 1
百度Baidu
Buyers search for the problem they need solved. We run your Baidu SEO and search ads.
- 2
知乎 · 公众号Zhihu and WeChat articles
They read comparisons and supplier articles. We write and publish yours.
- 3
DeepSeek · KimiAI tools
They ask AI tools who to call. We work on getting your name into those answers.
- 4
询盘Enquiry
They send an enquiry or add you on WeChat. We build the pages and forms that get it to your sales team.
What we do
What we do in China
Research and market entry
Market size, competitors, your buyer, and how your product reaches them: direct, through distributors or online. We also find and qualify distribution partners.
北京 Beijing
上海 Shanghai
成都 Chengdu
广州 Guangzhou
深圳 Shenzhen
A website that works in China
Local hosting, ICP filing, a localised version of your site, and copy and design made for Chinese buyers.
● yourbrand.cn
沪ICP备 已备案 · ICP filed
Search and AI visibility
Baidu and 360 SEO, plus visibility in DeepSeek, Doubao, ERNIE and Kimi.
AI 回答推荐供应商包括 你的品牌
Social and content
WeChat Official Accounts, RedNote, Douyin, Bilibili and WeChat Channels. Content, publishing and KOL work.
行业洞察 2026
公众号
WeChat article
真实使用一个月
小红书
RedNote post
Paid media
Baidu, 360 Search and WeChat Ads. Keywords, bids, creative and targeting, managed every week.
Sales and lead capture
WeChat Stores, Mini Programs and landing pages built to turn visits into leads or orders.
留下联系方式
Leave your details
姓名 Name
公司 Company
手机 Mobile
提交询盘 Send enquiry
新询盘 New enquiry
Start with one part or hand us all of it. The same team runs it.
Results
Work our team has delivered
Nordic brands, from industrial B2B to consumer technology.
ClientWhat we didResult
Calibration equipment
B2B · Finland
8 months
Baidu website optimisation, landing pages and search ads.
230+
leads in 8 months
40% of traffic from Baidu
Workwear services
B2B · Finland
First six months
Market research, SEO, search ads, landing pages and WeChat content.
352%
ROI from signed contracts
200+ leads · 45% more website visitors
Audio technology
Consumer and B2B · Sweden
September to December
A WeChat Store, two WeChat accounts, a website, Baidu SEO and ads, and event campaigns.
450%
WeChat Store sales growth
200% more website traffic · Its best Double 11 to date
Delivered by our team. Client names on request.
The team
The people who run your China marketing
Ainsley Tao
Marketing Director, China / Co-Founder
Ainsley has more than 11 years of experience in marketing strategy and digital execution across Europe and Asia. She specialises in SEM, SEO, social media and PR, and has driven growth for both B2B and consumer brands.
LinkedIn
Xiaonan Hui
Performance Manager
Xiaonan oversees all performance channels, including search, social and website development. With more than 8 years of experience, he has run campaigns for clients from B2B to consumer goods.
Mikael Lindblom
Co-Founder
Mikael has spent more than 15 years in Asia, eleven of them in China. His background is B2B sales and business development, and he leads strategy and go-to-market for our clients.
LinkedInHow we work
How we run your China marketing
We run every engagement the same way, for B2B and consumer brands.
- 01
Research
We map your market, your buyers and your competitors in China, and tell you where to spend first.
- 02
Foundation
We get your website, WeChat and search presence ready, so buyers find something worth trusting.
- 03
Launch
We publish, start the first campaigns and track what turns into leads or sales.
- 04
Scale
We put more budget behind what works and cut what doesn't.
Questions
Questions we get asked
It depends on what you want to do. A website on mainland servers needs an ICP filing, which has to come from a Chinese legal entity or a licensed local partner. Other channels have their own rules. We map out what you need before you start.
Contact
Let's talk about China
Tell us what you sell and where you are now. We'll tell you what we'd do first.
Not ready for a call? Start with the AI Visibility Audit.